Focus On Urban Music
The music festival, under the banner “Get Connected…,” will bring together signed and unsigned bands to perform in conjunction with LA Music Week and Black Music Month.
DJ Quik, Trick Daddy, Pharoahe Monch and Kina have also been added to the schedule, joining previously announced performers including common, De La Soul, Talib Kweli, Ideal, Spragga Benz, Dwayne Wiggins and Wailing Souls.
The festival and conference is expected to draw up to 12,000 people per day. Proceeds from the shows will be split among local charities including Urban Focus Music Foundation, Music For Kids, Temple of Hip-Hop, Clean Slate and other non-profits to be announced.
The Urban Focus Music Foundation is a non-profit formed to educate and prepare members of the urban music community for career prosperity and longevity, according to the group’s Web site.
For the conference itself, celebrities from music, television, film, comedy and sports will be on hand during the weekend to introduce bands and participate in panels.
There will also be film screenings of “urban” movies, with conference registrants having priority seating for all events. Dozens of vendors will also be on hand to show products and services aimed at the urban market.