The R&B singer with the five-octave voice is going on a 10-date East Coast mall tour, starting at Macy’s Herald Square in New York City August 10.

She’ll be promoting her upcoming Atlantic Records album, Dance With Me, due in stores August 15. The title track from the disc is already heading up the charts with its R&B sensibility and “Hernando’s Hideaway” hook.

Morgan’s tour puts an upscale spin on the usual prerecorded music and screaming teeny-bopper scene associated with mall concerts. Her performance is the centerpiece to day-long fashion and hair-care exhibitions at all stops but the NYC kickoff – where the show is part of an in-store fashion and make-up expo.

In addition to Morgan’s performances, each date will feature hair styling exhibitions, fashion shows, contests and makeovers courtesy of tour sponsors Helene Curtis and Conair. The event comes complete with a custom-built catwalk, and professional sound and lighting.

Atlantic Records and Sam Goody will get in on the act with a point-of-purchase promotion, giving away Debelah Morgan sampler CDs as a gift-with-purchase.

The 24-year-old diva-in-waiting is a former Miss Black Teenage World who honed her skills at the Tucson Fine Arts Magnet School. She was writing songs at age eight and taught gospel choir at the University of Arizona at 15.

Morgan signed with Atlantic in 1994 and issued her debut, Debelah, that year. She moved on to Motown, which released It’s Not Over in 1998. The label never issued the album in the U.S., but it helped Morgan establish herself in Asia and Europe.

“All those experiences filtered into my music,” she said.

Now she’s back with Atlantic and her third CD marks a major transition. This time, the record is produced solely by Morgan and her brother, Giloh.

“Ultimately, these are my songs and I just knew that I had to present them my way, and with my brother’s help,” the singer said. “I guess that after years of having people tell me what to do, I knew that if I was going to make another record, this was how it had to be. And I’m glad I stuck to my guns.”