Coverage of Reading, held annually over three days west of London and organised by Mean Fiddler Group, will include backstage footage and exclusive interviews with performers, the company said.
More than 60 acts ranging from American noisemakers Royal Trux to Brit-rock darlings Stereophonics will perform during the festival.
The music starts Friday with a lineup including Asian Dub Foundation, Limp Bizkit, Primal Scream, and Oasis. Saturday’s bill features At The Drive-In, Deftones, Beck, Elastica, and Gomez, among others. The final day will see Blink-182, Placebo, Black-Eyed Peas, Slipknot, Rage Against The Machine, and many more.
Music festivals are a major driver of web traffic, with a weekly average of nearly 700,000 hits recorded during MFG’s recent Homelands dance music festival compared to 192,000 hits on an average week, the company said in a statement.