HoB Goes East

The House of Blues club chain is spreading to the East Coast with a $65 million addition to the Showboat Casino Hotel in Atlantic City, N.J.

The 125,000-square-foot project will include a 2,200-seat multilevel music hall, nightclub, restaurant, 45-table poker room, VIP area and a beach-side bar and lounge complete with a live music stage. The venue is slated to be completed by early July.

“House of Blues is very excited about this relationship with Showboat and shares in the commitment to Atlantic City,” House of Blues Entertainment CEO Greg Trojan said. “Together we will provide an unparalleled entertainment experience for artists and guests.”

The HoB-Showboat project fits right in with a $100 million renovation of the Boardwalk planned by the state Casino Reinvestment Development Authority, according to The Press of Atlantic City.

House of Blues is also on track to open a club in San Diego, Calif., this spring and possibly one in Detroit. The company’s eighth venue, HoB Cleveland, opened in November.