Martinez Heads To HoB

Diana Martinez has been named talent buyer of House of Blues San Diego.

She will focus on programming the new venue, which is scheduled to open in May.

Since 1995, Martinez has served as talent buyer for the Belly Up Tavern in Solana Beach, Calif., where she maintained the club’s base, blues and reggae artists. She also introduced hip-hop, rock ‘n’ Español, salsa and jam bands to the club’s lineup.