Lucas Joins New Charlotte Arena

Brandon Lucas has been named director of marketing for the New Charlotte Arena, set to open in November.

The Charlotte, N.C., venue will host concerts and other events in addition to its role as the home of the NBA’s Bobcats and the WNBA’s Sting.

Lucas will head marketing efforts for all non-basketball events as well as for the facility itself, which will range in capacity from 4,000 to almost 18,000.

Lucas has a decade of concert industry marketing experience, originally with Sunshine Promotions and most recently as a senior VP for Clear Channel Entertainment Music.