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U.S. Cellular Coliseum
Chicago-based U.S. Cellular has landed a 10-year, $2 million naming rights deal for a new sports and entertainment center in Bloomington, Ill.
Under the deal, the company will pay $175,000 annually and provide $25,000 a year in wireless phone services for the arena, expected to host concerts, arena football, hockey and conventions.
The $37 million, 7,000-seat arena, christened U.S. Cellular Coliseum, is scheduled to open next year.
It is the fourth facility named after U.S. Cellular.