U.S. Cellular Coliseum

Chicago-based U.S. Cellular has landed a 10-year, $2 million naming rights deal for a new sports and entertainment center in Bloomington, Ill.

Under the deal, the company will pay $175,000 annually and provide $25,000 a year in wireless phone services for the arena, expected to host concerts, arena football, hockey and conventions.

The $37 million, 7,000-seat arena, christened U.S. Cellular Coliseum, is scheduled to open next year.

It is the fourth facility named after U.S. Cellular.