New Jersey-based concert promotion company
AllGood chief Patrick Allocco told Pollstar that he and ATA chief Peter Seitz talked about joining forces for a while, with recent discussions accelerating the process.
“Not this past year, but a year ago, we started discussing it at CIC,” he said. “This past CIC, we started making serious plans. It came down very quickly.”
Seitz said he and Allocco could see the benefits of combining talents.
“As an agent, I can come in with an offer, have the artist join the agency and have a tour on the same day, which is unusual in this business,” he told Pollstar. “AllGood, which is like a Wall Street-type of company, can also help American Talent Agency grow into other areas.
“Right now, we’re primarily R&B, hip-hop and some pop but we want to expand into some other areas.”
Under the deal, there will be two entities — American Talent Agency and AllGood Touring Corporation — under the AllGood Entertainment umbrella.
Allocco and Seitz agree the merger will provide for “one-stop shopping.”
“I think that this model makes it so an agent can do more for an artist and help them grow,” Seitz said. “We’re going to be able to package tours and co-promote tours with the local promoters in every market. They’re going to be as important to us as anybody.”
AllGood plans to set up several tour packages this summer.
ATA’s New York office will remain open. Allocco and Seitz can be reached at the New Jersey office.