Sewell Joins HoB

Paul Sewell has joined House of Blues as senior VP of sponsorship. He will oversee the company’s expanding sponsorship and co-branding activities in both its clubs and concerts divisions.

Sewell was previously VP and managing director of Radiate Group and has worked on sponsorships and marketing with azoffmusic management, Celine Dion, Elton John and more.

“His depth of experience gained working inside the corporate sponsorship arena and in marketing and managing giants in the music industry will prove to be a remarkable asset to both House of Blues and to our partners,” HoB Entertainment CEO Greg Trojan said.