Welcome Back Rhino

Warner Music Group‘s catalog development division, Warner Strategic Marketing, is changing its name to something more recognizable – Rhino Entertainment.

WSM incorporated Rhino, along with other entities, in 2001.

In a statement, WSM happily admitted there was a lot more name recognition for the record label that brought us the Nuggets song compilations and distributed audio relics.

“‘Rhino’ has a personality that the moniker ‘WSM’ just can’t convey,” label president Scott Pascucci said. “I was proud to work at Warner Strategic Marketing, but I’d much rather work at Rhino.”