Messina Takes On The Gridiron

The Messina Group and partner AEG Live have inked a non-exclusive agreement to promote entertainment for the Gridiron Stadium Network.

GSN is a recently formed network of 11 NFL stadiums, including Invesco Field at Mile High, Arrowhead Stadium, Heinz Field, Qwest Field and FedExField.

Messina Group, run by PACE co-founder Louis Messina, will develop, produce and promote concerts, motor sports, festivals and corporate functions for GSN, and has already brought Kenny Chesney dates to three of the facilities.

Messina told Pollstar he is currently making the rounds at the various stadiums and expects programming to begin next year.