Simmons Goes Boxing

The ubiquitous Gene Simmons has been named co-managing director of Los Angeles-based boxing venture BBKO Ltd.

Simmons co-founded and helped structure the company prior to its July sale to Orbit Brands Corporation.

“Besides being an accomplished entrepreneur, Gene has a canny sense of how entertainment can originally enhance a sports institution such as boxing,” Orbit chairman/CEO Joe Cellura said.

BBKO, short for Beats, Bouts and Knockouts, focuses on combining the sport of boxing with the entertainment industry.