Andrea Bocelli performs on the first night. Other artists taking an Olympic turn include Kelly Clarkson, Ennio Morricone, Duran Duran, Anastacia, Whitney Houston, Ricky Martin, Lou Reed, and Riccardo Cocciante.

The 15-day concert series will be seen by thousands of people on-site and a global television audience of millions.

Medals Plaza is set within Piazza Castello in the historic center of Turin. Each day of the Olympics, the square will stage the medals Award Ceremony followed by a music performance by an international artist.