Feldman, WMA Form Alliance

Canadian booking agency S.L. Feldman & Associates has formed a “strategic alliance” with the William Morris Agency to provide touring opportunities for select artists on each other’s rosters.

Under the current agreement, S.L. Feldman will provide market knowledge and touring for some of WMA’s roster and, “when mutual interests align,” WMA will play the same role for Feldman’s clients, according to a press release.

“We have enjoyed a mutually beneficial relationship with WMA on many levels to date,” SLFA CEO Sam Feldman said. “Formalizing and broadening that existing relationship will bring a variety of new opportunities to our clientele, most specifically, access to the world’s largest music market, the U.S.”

WMA exec VP Peter Grosslight also reiterated the “terrific, informal relationship” with Feldman and looked forward to implementing the new agreement.

Little Big Man‘s Marty Diamond established a close relationship with Feldman in the 1990s soon after starting his own company. LBM’s roster included Feldman acts like Sarah McLachlan. At the time, Diamond told Pollstar he couldn’t understand why “an agency in Canada, like S.L. Feldman which represents the lion’s share of Canadian talent, loses the talent as soon as it crosses the border.”

The two agents worked out a mutual agreement to use each other’s knowledge in their respective markets for select clients.

Diamond told Pollstar the formal affiliation ended amicably in 2005.