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Daily Pulse

Hilfiger To Be Nikon

Live Nation is expected to announce the new name for Tommy Hilfiger at Jones Beach Theater today.

The 15,200-capacity amphitheatre in Wantagh, N.Y., is expected to be renamed Nikon at Jones Beach Theater.

For the last four years, Timmy Hilfiger Corp. paid an annual $350,000 for naming rights to the venue, but the clothing line has lost favor with teenagers and its new owner, Apax Partners & Co., decided not to renew the contract, according to Newsday.

No further details were available at press time.

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