AEG Gets A Bounce

Anschutz Entertainment Group has acquired Bounce Event Marketing, AEG President/COO Tim Leiweke and Bounce President/CEO Tim Swift jointly announced April 18th. Bounce, which specializes in marketing and producing live events, will become a division of AEG.

Bounce is “known throughout the entertainment and corporate industries for their creative and sophisticated production of special events to communicate a client’s message using corporate theater and large-scale event production to impact a specific target audience with genuine entertainment value,” according to the statement.

Bounce will bring its full-time staff of five including COO Kristi Harman and continue to operate from offices in Santa Monica and New York City.

“Over the years, several of our divisions and venues have worked very closely with Tim and Bounce on a variety of special events and productions including all six of the Grammy Awards shows that have taken place at Staples Center,” Leiweke stated.

“They are the best in the industry at what they do and will clearly be an asset and great partners to a number of AEG’s divisions, sponsors of our venues and events and ultimately guests and viewers who are impacted by presentations we are affiliated with.”

Bounce has produced events featuring artists such as Elton John, Paul McCartney, Eagles, Fleetwood Mac, Rod Stewart, and Gloria Estefan.

Bounce also produced the Recording Academy’s annual MusiCares Person of the Year event and the World Economic Forum’s cultural event with Quincy Jones.