TM Gets UltraStar Exclusive

Ticketmaster is the exclusive fan club ticketing provider for UltraStar Entertainment and its roster of superstar clients, the companies jointly announced April 17th.

But the deal isn’t just about selling tickets – TM will also work with the company to develop, market and distribute fan club memberships and digital media for UltraStar clients including the Rolling Stones, Sting, David Bowie, Red Hot Chili Peppers, and INXS.

The partnership pushes Ticketmaster toward its goal of providing more services and offers for consumers in order to sell more tickets. For UltraStar, the deal gives it a global reach.

The agreement isn’t the first collaboration between TM and UltraStar. Last year, the two companies developed a new technology that enabled an Internet pre-sale program that packaged concert tickets with fan club memberships that were sold in a single transaction.

In addition, potential members could preview available seating selections before committing to the fan club membership or ticket package purchase – allowing them to choose the best price point and seat location for their money.