CineMedia Continues Dealing

National CineMedia made its second major content deal in as many weeks May 16th with the announcement that Network Live – the joint venture of AOL, XM Satellite Radio and Anschutz Entertainment Group – has signed on as a content provider for NCM’s Big Screen Concerts.

The deal includes a cross-marketing agreement and formalizes Network Live as a top provider of concerts and other special entertainment programming across National CineMedia’s network of AMC, Cinemark and Regal Entertainment Groups movie houses.

Under the agreement, Network Live will present a series of branded programs annually in the Big Screen Concerts series, which recently has showcased such events as the premiere of the Coachella festival film and a concert performance by David Gilmour.

The programming will be distributed across NCM’s Digital Content Network that reaches approximately 850 theaters and 11,000 screens in 49 of the nation’s top 50 markets.

This agreement advances Network Live’s goal of creating a comprehensive digital network to offer content to consumers via theaters, Internet, satellite radio, television and through retail outlets.

Network Live and National CineMedia have already collaborated on projects including The Rolling Stones from Rio de Janeiro’s Copacabana Beach, Bruce Springsteen, Coachella, and Bon Jovi Live from New York City’s Nokia Theatre.

The Big Screen Concerts series began in 2002, through collaborations with Network Live, AEG Live and, as announced in early May, Live Nation.

“As the world becomes multi-screened and on-demand, Network Live continues to construct our horizontal network by forging partnerships with the best in mass distribution partners,” Network Live COO Andrew Thau said.

“Network Live embraced the partnerships with NCM because they share our vision for bringing consumers content in any environment they prefer, including the larger-than-life, in-theater experience. This partnership advances Network Live’s vision to deliver content to customers how they want it, and will create additional customer loyalty opportunities.”