Premium Seating In Boston
The 19,600-seat home to the city’s Bruins and Celtics will install a sports bar on one end, and a private club area called the “Boardroom” in the other that allows members to choose which games to attend.
Fans who buy tickets to the sports bar will also get a membership to the Garden’s “Premium Club,” which comes with perks such as access to concert ducats, according to The Boston Globe.
Membership to the Boardroom is reportedly limited to 75. But members will be guaranteed tickets to all shows and games they choose. They will also receive golfing privileges at two area country clubs. Two memberships will cost $15,000.
Sports bar memberships, targeted at young professionals, will start at $2,000 – roughly one-seventh the cost of a regular premium seat, the paper said. The starter package includes 10 games instead of a full season ticket, but there is an option to purchase more games.
The overhaul of premium seating reportedly comes as other sports teams around the area are also targeting the wealthy. Garden execs call the new areas “lifestyle choices” because they stress flexibility.
While large firms can enjoy premium seats for years at a time that grant admission to every event, those options might not be practical for smaller companies. A luxury suite at TD Banknorth Garden goes for as much as $420,000 a year, according to the Globe.
“It’s saying, ‘Come when you want to come, and be a part of the Premium Club,'” the arena’s John Wentzell told the Globe.
There are reportedly plans to sell naming rights to both the new areas.