Touring Pro And Wasserman Media Join Forces

Events producer Touring Pro has joined sports and entertainment company Wasserman Media Group to form WMG Events.

The new company, headed by Eli Lande, has already landed two high-profile events: the Sturgis Motorcycle Rally and the 24th Annual Detroit Downtown Hoedown.

“By combining our relationships and expertise with WMG’s access to content and marketing power, we can deliver innovative opportunities to clients and brands across all market segments,” Lande said in a statement.