Arrow Rock Hits Bull’s-eye

After Holland’s Arrow Rock Festival hit the bull’s-eye by pulling 50,000 punters over a couple of days, Mojo Concerts‘ Rob Trommelen told Pollstar, “All I can say is that I’m a very happy promoter.”

During the event’s four-year history, he’s continually been forced to tamper with the format in a bid to establish it as one of Europe’s top classic rock events.

He’s juggled between running a one- or two-dayer but seems to have settled on a plan to take stock of the talent available before deciding on the length of the festival.

This year his aim looks to have been spot-on. Arrow Rock got 20,000 more than it did for the 2004 two-dayer.

Trommelen’s had a hot June as Pinkpop June 3-5, which he also programs, and another event that can suffer for falling too early in the calendar, had festival owner Jan Smeets happily reporting that figures were back up to the 30,000-plus per day mark.

Among the classic rockers appearing at Lichtenvoorde June 9-10, which is in the east and only just short of the Dutch-German border, were Roger Waters, Deep Purple, Ray Davies, Status Quo, Whitesnake, Ted Nugent, John Waite, Uriah Heep, George Thorogood, Journey, Def Leppard, Dio, Mindcrime – A Tribute to Queensryche, and Starsailor.

– John Gammon