Nissan To Sponsor Gaylord

Nissan North America has announced a sponsorship deal with Nashville-based Gaylord Entertainment that will include year-round music and entertainment events.

The multiyear sponsorship contract includes events at Gaylord’s resort and convention center properties in Nashville, Kissimmee, Fla., and Grapevine, Texas.

The Nissan deal also includes a co-title sponsorship of the Ryman concert series, which includes performances by George Jones, Fiona Apple, and Brian Setzer Orchestra.

The company will also be a presenting sponsor for Gaylord Opryland and Convention Center’s Summerfest.