The Firm Launches EMI-backed Label

The Firm has announced it will launch an artist-friendly music company with albums to be distributed by EMI Music in the U.S. and licensed for territories worldwide.

The as-of-yet-unnamed company will split all profits with artists rather than employ the traditional royalty structure.

So far, its roster consists of Mandy Moore and Army Of Anyone.

“This is an opportunity for The Firm to create a new business model that shifts power back to the artists and the focus back to the music itself,” Firm CEO Jeff Kwatinetz said.

The new label will be housed in The Firm’s Beverly Hills management offices.