The crowd numbers were less than half the organizers expected, but Claudio Trotta’s
“We were disappointed but not deterred,” said company press officer Elena Pantera after the July 21-22 event pulled 6,000 per day to the city’s Idropark.
Having started in 2003 and run for a couple of years as a co-promotion with Corrado and Sandro Rizzotto from the Pordenone-based
Earlier this summer season, Andrea Pieroni of Live had moved his
Live and Barley Arts both believe the World Cup, and the national hysteria over Italy winning it, meant fewer people were interested in live music. In Flippaut’s case, the 70,000 people who went to see
Pantera said the poor attendance, less than half enough to fill the local Forum arena, was still outweighed by the reaction from the sponsors and the reviews in the Italian media.
Levi’s, Heineken brewers, the Smart car company, Microsoft’s XBox games station and Durex are all reportedly keen to continue support. Major influential papers including Republica and Il Giorno came with gushing reviews.
Although the crowd was reported to have loved the hybrid mix of live funk and DJ sets from known international artists, which looks to have been sprinkled with a couple of headliners that could play most any outdoor in Europe, Pantera said the general atmosphere – despite the low numbers – made Flippaut worth at least another shot.
Among those having a good time despite the odds were
The main DJ sets came from
– John Gammon