Harrah’s brand managers and government-relations personnel met at Las Vegas’ Flamingo hotel recently, and “spies” told the city’s Review-Journal newspaper some juicy stuff that is on the Q.T. and strictly hush-hush.
At the top of the list, it is “highly likely” that the name Harrah’s will disappear as a corporate name and be replaced by Caesars, which has more strength worldwide.
Next up, Bally’s will be rebranded as Horseshoe.
Harrah’s is also said to be on the cusp of announcing headlining deals for