AEG Names L.A. Live Director

Lisa Herzlich has been named director of Anschutz Entertainment Group’s L.A. Live project.

Herzlich was marketing director for Denver’s Cherry Creek Shopping Center.

“No single position will be more critical to the creation, overall operations and ultimately, success of L.A. Live than this job,” AEG President Tim Leiweke said in a statement.

Herzlich, whose title will be senior VP and managing director for L.A. Live, will oversee operations, obligations, booking of all programming and community relations for the $2.5 billion development.

The first phase of the sports and entertainment district, under construction next to the Staples Center, is expected to be completed within a year.