The deal heralds a new dynamic, where artists who own their own music, such as Garth Brooks and Eagles, can now freely make their own, exclusive retail deals.

In a statement released by Wal-Mart, the company declared itself “America’s biggest supporter of the music business” and added the “Eagles were attracted to a Wal-Mart partnership because of the retailer’s drive to take a lead in sustainability and make a difference for future generations.”

Neither the band nor its manager, Irving Azoff, had released a statement at press time, but the retail colossus cited Wal-Mart’s efforts in the last year toward environmental goals including to “be supplied 100 percent by renewable energy; to create zero waste; and to sell products that sustain the earth’s resources and environment.”

Rumors the Eagles would follow in Brooks’ bootprints began gaining credence a week before the announcement when it was learned the legendary band would provide the entertainment for a gala honoring Wal-Mart CEO Lee Scott Jr. – an event produced by movie producers Bob and Harvey Weinstein. The deal was announced the same day as the gala.

“Our partnership with the Eagles demonstrates how serious we are about giving our customers a choice of new unique, world-class entertainment products,” said David Porter, Wal-Mart’s VP of home entertainment. “We are very pleased to be able to bring our customers an alliance with America’s greatest rock icons.”

But superstore marketing isn’t just for the well-established icon any more.

The Eagles find themselves with some company in the megalo-mart world as Alexa Ray Joel – Christie Brinkley’s and Billy’s daughter – also announced a partnership with Target stores.

Target will be the exclusive U.S. retailer of her debut EP, Sketches, with an initial order of 25,000 units. The disc hit stores October 24 at a retail price of $4.99.

“I’m thrilled Sketches is being sold in Target,” Joel said in a statement. “I’m excited for this special opportunity, since I’m just beginning to introduce myself and my music.”