Italy-based promoter Andrea Pieroni is moving into the venue business as he and his partners have bought Piacenze Fillmore and built a new hall in Florence.
The 1,000-capacity Florence venue, which is to be called The Viper, opens December 1st with Motel Connection. The Fillmore has remained open while the sale has gone through.
The Live In Italy chief has bought or built the venues in partnership with businessmen who previously had no involvement in the live music industry.
Pieroni’s upcoming shows include
In 2007, his confirmed shows include
– John Gammon