Lombard Becomes LN’s First Lady

Jackie Lombard has sold the majority of her company to Live Nation and become the first female to join the U.S. live music giant’s European promoting team.

In a business where few women become top promoters or agents, Lombard has built a business that puts on major shows including U2, Madonna, The Rolling Stones, Prince, Bob Dylan, and Depeche Mode, which attract more than 250,000 fans per year.

She said she wasn’t prepared to make any comment on how the new deal will affect her company until she’s actually started working under it in 2007.

But she did say she felt it was unlikely that anyone would want to change the way she works.

"Obviously they made me feel very comfortable about the deal and I’m happy that the company lets promoters carry on the way they do it best," she said.

Live Nation chief Michael Rapino has been an open admirer of her work for some time, bringing her in to do the French leg of the European tours the company promoted for Prince and Anastacia.

"Spain and France are very large music and concert markets and – to continue building out our pan-European footprint – they were important markets to be in.

"Having Guy, Pino, Robert [from Gamerco] and Jackie on board, who are clear market leaders, will be a really strong addition to our European team," Rapino told Pollstar after expanding Live Nation’s promoter network to include a whole share or a major share of the biggest companies in every territory except Germany. But even there the company holds about 20 percent of Marek Lieberberg Konzertagentur.

The acquisitions, when completed, will put Live Nation in seven of the top 10 recorded music markets worldwide.

The purchase of Gamerco and a major share in Jackie Lombard Productions are Live Nation’s first major European mainland acquisitions since Rapino negotiated for Hungary’s Multimedia, the Czech Republic’s Interkoncerts and Poland’s Odyssey to join the fold in 2004.