Metallica Busts Olympic Records

Metallica has smashed Stockholm Olympic Stadium’s box office record by shifting 31,000 tickets for its July 12th show in 45 minutes.

It beats the 50 minutes The Rolling Stones took to sell it out in 2001, and got Live Nation’s six shows with the band off to a flying start.

On February 26th, the same day EMA Telstar put Stockholm on sale, Rune Lem of Gunnar Eide Concerts also started selling tickets for the band’s July 10th show at Oslo’s 40,000-capacity Vallehovin Stadium. They all went in less than three hours.

Two days later, the Helsinki Olympic Stadium record also went, as Risto Juvonen’s WellDone reported all 42,000 going in 45 minutes.

DKB Concertpromotion put its 30,000-capacity Århus Vestereng show on sale March 1st, and tickets for the 50,000-capacity Moscow Luzhniki Stadium show – co-promoted by Nadia Solovieva’s SAV Entertainment – were due to go on sale a couple of days later.

Apart from that July 10-18 run, there’s an earlier Live Nation show at Belgium’s 70,000-capacity Rock Werchter Festival July 1st, which means the six shows will put the act in front of 263,000 people.