The kids’ band is playing the HoB Sunset Strip on the morning of April 14th and House of Blues Anaheim at 3:30 p.m., with another show in San Diego the next day. A spokeswoman at the HoB on Sunset does not recall any band ever playing two of the venues in one day.

But kids’ acts are becoming adult-size hits in mid-sized venues, giving the facilities some income on otherwise dark afternoons.

According to Paul Godwin, aka Sippy Paul of The Sippy Cups, there is a neglected demographic: young parents who can’t get to the clubs in the nighttime but long for that experience again.

The Cups have a musical flair that appeals to the adults in the audience. The band became an afternoon staple at San Francisco’s Rickshaw Stop, then Café Du Nord, filling up the latter for two shows on the same weekend afternoons.

In December, the band played an afternoon at the Great American Music Hall, selling out two shows. Godwin now has the Fillmore and the Warfield on his wish list.

“I tend to find that you get immediate adoption with music industry people who are parents,” Godwin said. “We wound up resonating with our agent, Marty Diamond, because he has a 3-year-old.

“And with the venues, I think it’s similar. When we find a booker or a buyer that’s got young kids – for instance, I understand the Live Nation buyer in D.C., his kids are Sippy Cups fans – then you’ve got a guy who’s actively saying, ‘I want to do a show with you.'”

Others, though, might not believe these venues could turn on the lights, bring in the staff, and get enough people inside to turn a profit on a kiddie show. First of all, the bar is an integral part of any profit margin, but are there adult beverages served?

“You betcha! Oh yeah!” Godwin said. “We typically will do a 1 p.m. and a 4 p.m. show, and also some early shows like 10 and 11 a.m., and I know that House of Blues said they were definitely pouring some Bloody Marys. But typically, there’s lots of beer flowing by the afternoon show and juice boxes for the kids. In our rider, we request there are juice boxes, Goldfish crackers and snacks for the kids. There has to be kid-appropriate beverages being served.”

The Sippy Cups – which was formed by parents of preschoolers – has yet to visit the East Coast, but Godwin was expected to sit on the kids music panel at SXSW in Austin, Texas, and a nationwide presence is forthcoming.For right now, though, Godwin has to figure out how he and the band are going to get from Hollywood to Anaheim in one day.

“Backline is everything here. We’re going to walk in there with both shows and props and keyboards and costumes but not with drum kits and amplifiers,” he said. “The advance is going to have to be done at the second show and, frankly, I don’t have the staff to do an advance team. We’re going to have to rely on the House of Blues for that.

“But I think it’s going to work. It’ll be down to the wire but the one beauty of our show is that the attention span is not too long with the kids. Our show is only an hour.”