LN Buys Remaining Trunk Interest

Live Nation has purchased the remaining interest in Trunk Ltd., after having acquired a majority stake in the merch company last year.

"Our acquisition of the remaining interest in Trunk Ltd. affirms our commitment to building additional revenue streams around live concerts and provides artists with access to a very unique and unparalleled level of merchandise for sale to their fans," LN CEO Michael Rapino said in a statement.

Marc Choper has been promoted to president and CEO of Trunk Ltd, while rock ‘n’ roll designer Henry Duarte will serve as director of product design for the company, a statement said.