Bobby Roberts Goes Latin

The Bobby Roberts Company has formed a Latin music division, the company announced May 16th. Maritza Baca will head BRC Latin.

"The Latin market will only continue to explode in the next 10 years," Roberts said in a statement. "We feel we are at the forefront of the Latin Country movement and will provide opportunities for Hispanic artists to share their country music talent with the world."

BRC has already signed "Nashville Star" alumni John Arthur Martinez and Melanie Torres as well as Bobby Marquez and Janie Feliz.

Tennessee-based BRC has a client roster that includes Ray Price, Merle Haggard, Pam Tillis and John Anderson.