The site is about to begin testing new video recognition software in conjunction with content partners Time Warner and Disney.

As the world’s go-to Web site for video, YouTube has had its copyright infringement problems. Although the site has claimed it is protected by the Digital Millennium Copyright Act provision calling for service providers to remove content once notified by intellectual property owners, that hasn’t prevented the company from being sued for copyright violations, most notably Viacom’s billion-dollar lawsuit against YouTube and parent company Google.

YouTube was looking for software capable of identifying copyrighted videos when it was acquired by Google last year, and was already using audio recognition software from Audible Magic Corp. to spot copyrighted audio recordings. But when it came to hunting down copyrighted video, YouTube couldn’t find the software it was looking for. That is, until it was acquired by Google and discovered its new lord and master already had video recognition software in its development pipeline.

“The technology is built for maximum flexibility,” said YouTube Partner Development Director Chris Maxcy. “It can be used to remove content once it is identified or used to license content where we pay a revenue share to our partners.”

A Mulligan For CinemaNow

CinemaNow is trying to sell music videos. Again.

The company launched its music video site – – two years ago, but lack of consumer interest in the portable devices needed to play the videos kept the site from gaining mass acceptance. sells videos described as being just below DVD quality for $1.99. Digital rights management technology allows customers to transfer the videos to up to three devices, including portable players running Windows Media Software. Because the site uses Microsoft’s DRM, the videos will not play on iPods, or the upcoming iPhones.

Up through mid-July, will feature about 1,600 videos from Warner Music Group. After July 21, the company will add content from WMG and other major labels.

CinemaNow chief executive Curt Marvis described his company’s $2 per video price tag as “kind of an impulse buy.”