Violator, WMG Partner Up

Violator Management CEO Chris Lighty and Warner Music Group have partnered to form Brand Asset Group to strengthen artist brands of all genres through corporate sponsorships, integrated marketing campaigns and brand extensions.

Lighty will serve as CEO of the new company while retaining his position at Violator. He will use his expertise to develop product endorsement opportunities and implement strategic marketing campaigns for a wide variety of artists.

"Music and artists are at the core of everything we do. Few people in the entertainment industry have been as successful as Chris has been at uniting artists and brands," WMG Chairman/CEO Lyor Cohen said in a statement. "We’re thrilled that through this new venture, we’ll be able to bring Chris’ talents and skill to bear on WMG’s roster as well as artists from other labels."

The Violator founder will report to Kevin Liles and work with executives at WMG’s labels including the Atlantic Record Group and Warner Bros. Records.

Artists on Violator’s roster include 50 Cent, Diddy, Missy Elliot, LL Cool J and Busta Rhymes.