Points For Plays

Theatre owners including The Shubert Organization, Jujamcyn Theatres and The Independent Presenters Network have signed on to participate in The Nederlander Organization’s patron loyalty program, Audience Rewards.

The service allows theatregoers to register at a Web site providing theatre and live entertainment listings, links to ticketing sites, and, beginning this fall, will track reward points that can be used for tickets, merch and "special experiences."

Audience Rewards will also benefit from Nederlander’s existing alliance with Ticketmaster, which will "assure that all Broadway Ticketmaster theatres can participate in this program," according to a statement.