Arvika Turns The Corner

Three years after teetering on the brink of bankruptcy, Sweden’s Arvika has turned the corner by recording a 17,500 per day capacity sellout.

After the 2004 festival attracted only two-thirds of that number for an expensive bill that included Kraftwerk, Faithless, Cradle Of Filth, Echo & The Bunnymen, The Soundtrack Of Our Lives, Keane and Skinny Puppy, the popular Varmlands event – situated 60 kilometres inside the Swedish border east of Oslo – had to cut deals with its suppliers to survive.

Most of those who were out of pocket accepted payment from future profits rather than see Arvika go under.

The 2005 and 2006 festivals scaled down on the entertainment budget and turned matters around with crowds of about 10,000 and 12,000 per day respectively, and now this year’s July 12-14 sellout looks to have completed its recovery.

Festival promoter Olov Hallberg said he’s very happy about breaking the attendance record – pre-2004 sellouts were for a smaller capacity – and pleased with the efforts the event has made to be environmentally friendly because of "a love for the woods."

The acts who helped break the attendance record on the old amusement park close to the Norwegian border included Scissor Sisters, Bloc Party, The Magic Numbers, Front Line Assembly, and top Swedish acts The Ark and Mando Diao.