Features
Gigs & Bytes: That Damn Channel
Humorist Harry Shearer seems to think so. So does record producer Don Was and filmmaker David Wain. They’ve pooled their creative talents to write and produce video clips for My Damn Channel, a new video site that launched July 31st.
What makes My Damn Channel different than those other video sites? The man behind the site – former MTV and CBS exec Rob Barnett – says audiences want to see professionally produced video other than common TV fare.
“The old media companies don’t know how to program for this medium,” said Barnett. “There is a focus on reruns and outtakes, and I don’t think that cuts it.”
Original video offered during day one of My Damn Channel’s existence included the first chapter of “Shelly,” starring David Wain’s love life; a segment of music show “Links,” hosted by Don Was and featuring Slash and Duff McKagan as guests; and “No Cooler For The Scooter” starring Harry Shearer as ultimate lounge singer Dick Cheney oozing forth on why former VP chief of staff Scooter Libby isn’t destined for the big house.
Backed by Okapi Venture Capital, My Damn Channel’s business plan calls for generating income from advertising by syndicating material on other Web sites. My Damn Channel has already completed a deal with YouTube, which should give that site’s viewers an alternative to repeatedly watching clips of pop stars falling down on stage.
Aside from being the latest video site on the Web, My Damn Channel also represents an effort by the creative side of the Hollywood entertainment community to reach out to audiences without first going through network and/or studio middlemen.
“If you walk into any of those places today, you will sooner or later be smothered by network creative input,” Shearer said. “And unless you have made the studios about a billion dollars, your project will be creative inputted to death.”
And why a title like “My Damn Channel?”
“Because they didn’t have the guts to call it ‘My Fuc*ing Channel,'” says Wain in a promo clip.