MTV celebrated its arrival in Ukraine by playing "Tantasi," the latest single from top national band Vopli Vidoplyasova, as its first video broadcast while promising that its Emerging Markets division will be announcing more new territories in the near future.
MTV Ukraine is a dedicated 24-hour cable and satellite channel and Web site for local audiences. The advertiser-supported network will be seen in three million households.
"It will provide a new platform that will encourage and support the expression of the unique culture, music and creative talent of this exciting country," promised MTVNI Emerging Markets managing director Bhavneet Singh.
The programming is focussed on "MTV Ukraine Top 20," a flagship show consisting of local and international music videos presented by a local VJ.
International programming dubbed in Ukrainian will include popular shows from MTVN’s global library, including "South Park," "Beavis & Butthead," "Pimp My Ride" and "MTV Unplugged."