Emma Beefs Up

Emma Entertainment has appointed Adam Wilkes director of live events, operations, and A. Robb Spitzer director of live events, marketing.

China-based Emma is an operating business of Ticketmaster and handles promotion, consumer marketing and ticketing.

Spitzer and Wilkes were principals at China West Entertainment, the China promotion company run by Steve Sybesma.

China West Entertainment is still doing fine after the exit of Robb Spitzer and Adam Wilkes to Emma Entertainment, according to CEO Steve Sybesma.

The company promotes in Shanghai and Beijing, as well as other Asian markets, and has brought in Norah Jones, Black Eyed Peas, Tiesto and others.

"China West takes it as a compliment that one of our competitors would see the strength of our team and feel compelled to draw from their experience," Sybesma said. "I also see this as an opportunity to fill the void with strong new strategic partners at China West."