In a dual return of sorts, 23-year music industry vet Larry Jenkins returns to the record label biz as executive VP and general manager of recently resurrected CBS Records.
Jenkins, a one-time head of marketing at Columbia Records, had most recently headed up his own management firm, LJ Entertainment, since 2004 and had been consulting CBS Records since the announcement of its formation 10 months ago.
He’ll oversee the label’s strategic direction and day-to-day creative and business operations, oversee artist signing and development, and work with CBS and Paramount television execs.
Since CBS Records was reformed last year, its activity has mainly focused on securing placement opportunities for its seven artists in television shows. Among those signed to CBS Records are PJ Olsson and Will Dailey, but the company reportedly is in talks to ink several more artists and release new music in 2008.