Lundén Takes Neverstore To Hagenburg

Within three weeks of selling Talent Trust to worldwide media rights giant Kentaro and staying on to head the new management company created from the deal, Petri Lundén has signed young Swedish punk rockers Neverstore.

He first saw the act in a Gothenburg club after his daughter had told him to check out the show. He said he came away having experienced the same energy he felt the first time he promoted Green Day.

The three-piece from Hjo, a fishing town on the western shore of Lake Vättern, have created their own Internet buzz with a MySpace site that’s getting 14,000 hits per week.

Although Neverstore started in 2000, with an average age of little more than 15, their debut album Sevenhundred Sundays wasn’t released until early this year. The band has since played 65 Swedish shows to support it.

Apart from signing the deal with Hagenburg – the management company Kentaro has strengthened by absorbing Lunden’s Gothenburg-based Talent Trust – Neverstore filled the rest of the week by playing MTV’s September 20 New Sound Of Europe show in Stockholm, followed by a September 22 gig at Berlin’s Popkomm.

The other acts on the Hagenburg roster include The Cardigans, Europe, Peter LeMarc, D-A-D, Alcazar, The Poodles, Film On Four and Sarah Dawn Finer.