AEG: Cowboy Up

AEG is getting into the rodeo business. The company has acquired ownership interest in Grit Rock Rodeo, a leading producer of live and televised rodeo events.

AEG Events and Media, helmed by Eric Stevens, will present the venture.

Grit Rock Rodeo operates the Wrangler ProRodeo Tour and the World’s Toughest Rodeo, among other events.