C3 Presents has joined forces with Festival Republic, promoter of the Reading, Leeds and Glastonbury festivals, to create the Vineland Music Festival, which is expected to take place in Vineland, N.J., next August.
The announcement comes on the heels of a reported attempt to bring a C3 festival to Philadelphia. Live Nation’s Philadelphia office – historically known as Larry Magid’s Knitting Factory Entertainment – is expected to soon be providing more information as to the outcome of that venture.
Meanwhile, C3 – known for the Austin City Limits Music Festival and Lollapalooza in Chicago – will join forces with Melvin Benn’s U.K., company to bring a three-day fest to a campsite about 50 miles from Philly.
Details are slim, but the company released a statement hinting at "a heady mix of the greatest bands in the world, energy charged sets, new rising stars and the freshest acts hitting the stages before the press have had a sniff of them."
The three partners of C3 – Charles Attal, Charlie Walker and Charlie Jones – were unavailable for comment at press time.