But what’s really intriguing about the latest Live Nation marketing ploy is that the Amphitheatre Concert Packs are available only through select Costco stores. By aligning with one of the biggest discount / warehouse-style retailers in the country, the Amphitheatre Concert Pack is sure to appear to shoppers as a bargain as soon as the cards appear on the racks.

Here’s the drill. After purchasing a Concert Pack card or receiving one as a gift, consumers then register as Live Nation ticket club members at the company’s Web site, after which, they will receive updates regarding upcoming amphitheatre shows via e-mail. Once a show catches a person’s eye, that person then enters the card’s PIN number to claim the two lawn seats, subject, of course, to availability. It’s that easy.

Plus the specs on the downloads are just as simple. Concert Pack com with six MP3 downloads from Live Nation’s music download page, supplied by Puretracks. Because the downloads are MP3s, there are no compatibility issues with personal players and all downloads will play on all devices.

“For the first time ever, consumers can give the gift of music this holiday season and provide their friends and family tickets to some of the greatest concerts in the world,” said Live Nation Ticketing President Nathan Hubbard. “This is an exciting new way for music fans to come see their favorite artists play live, and a great opportunity for Live Nation to extend the live concert experience to a brand new audience.”