Brooks’ Big Weekend

Garth Brooks has set plenty of records in his time and he’s about to set another – an unprecedented three concerts in one day at a U.S. arena.

Until somebody unearths evidence otherwise, Brooks’ three concerts at the Staples Center in Los Angeles January 26th marks the first time a major music artist has done so.

Brooks is scheduled to play that Saturday at 1 p.m., 5 p.m. and 9 p.m. as part of a five-show concert series to benefit fire victims and statewide funding for fire department equipment.

In fact, the 6 p.m. and 10 p.m. shows the night before are also unprecedented. According to Staples Center spokesman Michael Roth, of the possible 60 doubleheaders the arena has hosted, only one has ever included a concert and even that involved breaking down after an ice hockey game to host Don Henley.

"We really should have done ‘Breakfast with Brooks," Roth said.

No kidding. The benefits sold out in less than an hour December 1st, with fans snapping up 85,677 tickets.

Brooks is volunteering his concerts, which is unsurprising. However, beyond that, the concert business is keeping a modest profile to its dedication to this cause.

Pollstar has learned that the Staples Center donated the venue for the shows and, Ticketmaster says it is donating 100 percent of its fees from the show (there is a $5 surcharge).