The Atlanta Flowchart

Former HoB exec Clay Schell has been named GM of popular venues and presentations for the Atlanta Symphony Orchestra.

ASO owns and will operate the new Verizon Wireless Amphitheatre at Encore Park and Schell has been named GM of the shed.

However, another Atlanta venue associated with ASO – Chastain Park Amphitheatre – is owned by the city and is co-managed by ASO and Live Nation.

If Live Nation produces a show, Peter Conlon’s team is brought in to manage the venue. If ASO produces a show, an ASO management team – including Schell – is brought in.   ASO has hired Dave Lucas’ Live 360 as a consultant.