LN All In With Seneca

Live Nation is hitting the casinos in the northeast, striking a deal with Seneca Gaming Corp. to be the exclusive booker for its casino operations in Niagara Falls and Salamanca, N.Y.

The agreement covers entertainment booked for the 2,200-capacity Seneca Events Center as well as 473-capacity Bear’s Den Showroom at the Seneca Niagara Casino & Hotel, according to Buffalo Business First.

LN will also book the new 2,000-seat Seneca Events Center at the Salamanca casino, scheduled to open in February.