Features
StubHub Checks Its Books
StubHub’s year-end ticket sales review shows the average price of a ticket sold through the secondary ticketing company has decreased despite a 91 percent increase in gross sales of concert tickets.
The average price of concert tickets sold through StubHub in 2007 was $117, a $28 per ticket decrease from the $145 average of 2006, according to the company.
The average ticket price has decreased each year. The 19 percent difference between ’07 and ’06 follows a 12 percent drop in the previous 12-month period.
It’s not a shocker as to which act drew the highest ticket price this year: Hannah Montana (Miley Cyrus), which averaged a $257 resale.
Hot on her heels were Eric Clapton ($253) and Bon Jovi ($239). Other leaders were Bruce Springsteen, Van Halen, Genesis, The Police, Justin Timberlake, Faith Hill/Tim McGraw and Kenny Chesney.
StubHub also released figures for "rising stars under $100." The topper was Dispatch, the indie band that re-formed for some benefit shows at Madison Square Garden, which went for $97 on the secondary market, followed by Arcade Fire ($94).
Kenny Chesney, Dave Matthews Band, Tool and Jimmy Buffett saw a significantly larger amount of their tickets sold through StubHub in 2007, ranging from Chesney, who saw a 214 percent increase of his tickets sold through the portal, to Buffett, who saw a 30 percent increase.