LN In Naming Rights Search

Live Nation is entertaining naming rights bids for the Walnut Creek Amphitheatre, owned by the city of Raleigh, N.C., and Time Warner Cable is reportedly a front-runner to make the deal.

Live Nation is handling the negotiations, according to the Triangle Business Journal.

The newspaper quotes Live Nation Southeast VP Rob Wooten as confirming TW is the "lead runner" in the sponsorship search, but he declined to talk actual dollars.

Hill Carrow, who heads Raleigh marketing firm Sports and Properties Inc., told the paper he heard Live Nation was seeking a deal in the $600,000 per year range.